Think content is just for marketing? Let me introduce you to Owen.
You might remember Owen, the fictional engineer and star of GE’s cleverly self-deprecating commercials that launched last fall. The spots follow Owen as he tries to explain his new cool new job developing breakthrough code as a GE engineer to his befuddled friends and family, who think that he’s going to go work on a train or live a life of manual labor.
Klik hier om het artikel bij Contently te lezen