This Content Campaign Increased Applications to Work at GE by 800 Percent


Think content is just for marketing? Let me introduce you to Owen.

You might remember Owen, the fictional engineer and star of GE’s cleverly self-deprecating commercials that launched last fall. The spots follow Owen as he tries to explain his new cool new job developing breakthrough code as a GE engineer to his befuddled friends and family, who think that he’s going to go work on a train or live a life of manual labor.

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